Business Studies

Meet the team:

Mr Robert McLean (Assistant Principal)

Key Stage 4

This is an option subject Key Stage 4 for students who wish to develop applied knowledge and practical skills in enterprise and marketing. It is designed with both practical and theoretical elements, which will prepare students for work, self-employment or further study of qualifications in enterprise, marketing or business.

Students will study three mandatory topics as follows:

· Enterprise and marketing concepts

· Design a business proposal

· Market and pitch a business proposal

The first topic underpins the wider learning in this qualification. Students will develop essential knowledge and understanding of enterprise and marketing concepts, which can be applied to the other units within the qualification. Through the first topic students will understand the main activities that will need to happen to support a start-up business, and what the key factors are to consider when starting up a business.

In the second topic, students will develop the skills to design a business proposal to meet a specific business challenge. They will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal. The knowledge and skills developed by completing this unit will assist students in the third topic of this qualification.

In the third topic, students will develop the skills to create a brand identity and promotional plan for their specific business product proposal developed in the second topic. They will develop pitching skills in order to pitch their business proposal to an external audience. Finally, they will review their pitching skills and business proposal using their learning, self-assessment and feedback gathered.

More details about the course can be found at:

Business Studies Curriculum Overview 2018/19

Business Studies Enterprise and Marketing SoL